Websites like Wikipedia and Yelp don't create content for themselves. People take the time out of their workday/life to post reviews/articles without receiving any pay.
So why do it? People are passionate about the subject that they write about. That is for sure, there were a couple of articles I read about this way back and the author came to the conclusion that bloggers/reviewers did it because they were intrinsically motivated.
Intrinsic motivation literally means that you are doing something for the "right" reason. Of course it is more complicated then that but if you think about it, a person who is writing not for a paycheck but for himself will be able to write more freely.
There's a saying in writing that you should write for yourself. Go into an endeavor trying to predict what your audience wants and the quality of the piece goes down.
Friday, November 30, 2007
People Want to Create UGC
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1 comment:
Very interesting post Ono. I do agree with your point that people do it because they are passionate. There are many cases where money is not the primary motivational tactic. In addition to intrinsic motivation, there is also selflessness. The desire to help others.
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